Case Studies / Astrid & Miyu
The Explorers Club
Project
Overview
Seoul-born Connie Nam founded Astrid & Miyu in London in 2012. The brand is best known for its signature ear stacks.
Having spent much of her life travelling and living in different cities, Nam wanted to shake up the traditional jewellery purchasing experience and offer unusual pieces sold in an engaging way – not from under a glass counter by someone in a uniform.
Today, Astrid & Miyu has an in-house styling team that helps customers develop their personal style both in-store and online, as well as through its social media channels and newsletters.
Astrid & Miyu commissioned By Association Only to migrate its store to Shopify 2.0. We also designed and developed a site that allows for and promotes personalisation – such as the engraving of pieces – as well as the opportunity to build your own jewellery sets.
Smoother product data management and increased flexibility of content were also important aspects of the brief.
Our value added
Seoul-born Connie Nam founded Astrid & Miyu in London in 2012. The brand is best known for its signature ear stacks.
Having spent much of her life travelling and living in different cities, Nam wanted to shake up the traditional jewellery purchasing experience and offer unusual pieces sold in an engaging way – not from under a glass counter by someone in a uniform.
Today, Astrid & Miyu has an in-house styling team that helps customers develop their personal style both in-store and online, as well as through its social media channels and newsletters.
Astrid & Miyu commissioned By Association Only to migrate its store to Shopify 2.0. We also designed and developed a site that allows for and promotes personalisation – such as the engraving of pieces – as well as the opportunity to build your own jewellery sets.
Smoother product data management and increased flexibility of content were also important aspects of the brief.
Partners we worked with:
Seoul-born Connie Nam founded Astrid & Miyu in London in 2012. The brand is best known for its signature ear stacks.
Having spent much of her life travelling and living in different cities, Nam wanted to shake up the traditional jewellery purchasing experience and offer unusual pieces sold in an engaging way – not from under a glass counter by someone in a uniform.
Today, Astrid & Miyu has an in-house styling team that helps customers develop their personal style both in-store and online, as well as through its social media channels and newsletters.
Astrid & Miyu commissioned By Association Only to migrate its store to Shopify 2.0. We also designed and developed a site that allows for and promotes personalisation – such as the engraving of pieces – as well as the opportunity to build your own jewellery sets.
Smoother product data management and increased flexibility of content were also important aspects of the brief.
Abdul Ovaice
Creative Director at Oura
”“They executed OURA’s creative direction and brand strategy with passion and tenacity. Typically, when you launch a new website, conversion numbers dip a little. For OURA, it was the exact opposite — numbers increased.””
Next project / Cubitts
Award-winning Shopify 2.0 migration and theme build featuring augmented reality, a frame finder and a unique prescription solution.
